DEALER SHOWCASE • MOTORING EXCELLENCE
Advertising Specifications
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Digital format is required for all supplied materials. For further information contact: Direct
Publishing, Inc. Send
Email to: |
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| Click here for PDF version of Advertising Specifications. | ||
| PUBLICATIONS require all ad materials be submitted in a digital format. Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production. | ||
| PREFERRED FORMATS: QuarkXpress for Macintosh with associated graphic files and fonts. Files should conform to SWOP guidelines, total density not to exceed 300%. | ||
| ACCEPTED FORMATS: Native Desktop Appl. Files (Quark, Illustrator, PhotoShop, …..) | ||
| AD SIZES: Spread files should be set up as two single facing pages. All ads must be created to exact size specifications as specified below. No live matter within ¼” of gutter or trim. | ||
| FONTS: All native format files must be accompanied by the screen and printer fonts used in those files. Apple Truetype fonts should not be used. Black type on white background should be defined as 100% black only. | ||
| PHOTOS: All 4 color scans must be 300 dpi in CMYK. All B/W scans must be 300 dpi in grayscale. If RGB images are in supplied file, we will automatically convert to CMYK at additional charge. | ||
| GRAPHICS: TIFF; EPS (for Illustrator and Freehand EPS files, fonts must accompany file even if text has been converted to paths); JPEG (charges will be added for images requiring conversion to TIFF or EPS). | ||
| PROOFS: All advertisers MUST submit a contract level digital proof at 100% that conforms to SWOP standards including a color bar for all digital files. This contract proof is required to guarantee color. If contract proof is not supplied, we will generate one at a charge of $50 per page. | ||
| MEDIA TRANSFER: CD-Rom, Zip disk. Electronic transmissions are not acceptable. | ||
| BINDING: Saddle Stitch. | ||
| THE PUBLISHER AND PRINTER WILL NOT ACCEPT RESPONSIBILITY WHEN CONTRACT PROOFS ARE NOT SUBMITTED. | ||
| Production and prepress services are available at additional charge. Rates will be given upon request. | ||
| ALL PAGES EXCEPT BACK COVER: Trim Size width 8-1/4” (8.25”) x height 10-7/8” (10.875”) | ||
| BLEED PAGES: Add 1/8” all around to width 8-1/2” (8.5”) x height 11-1/8” (11.125”) | ||
| BACK COVER SIZE: 8-1/4” (8.25”) x 9-1/4” (9.25”) – may bleed top and left only. | ||
| Hold live matter 1/4” (.25”) from trim on all sides | ||
| SHIPPING
INFORMATION: Send to: Direct Publishing, Inc. 215 Heatherwood Ct. Winter Springs, FL 32708 |
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